Kolsquare replaces the patchwork of spreadsheets, email chains, and disconnected tools marketing currently uses for influencer work. It centralises discovery, outreach, campaign tracking, and reporting into one governed SaaS platform — giving IT a single system to evaluate, secure, and support.
Doug, do you know which influencers are driving Charles Tyrwhitt's impact across social media?
We put together a report on influencer activity connected to your brand and what it means. Names.co.uk introduces Kolsquare — the platform that gives you visibility into creator ecosystems shaping your brand.
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Your Campaign Intelligence Preview
44 influencers mentioned Charles Tyrwhitt across 84 Instagram posts. Here's what the data reveals.
Kolsquare tracked creator activity connected to Charles Tyrwhitt and found meaningful signals across influencer tiers. Macro creators drove the majority of earned media value, whilst Micro creators contributed the most content volume. Below is a snapshot of the distribution.
Charles Tyrwhitt was mentioned 44 times (KOLs) by influencers across all tiers. Early signals show strong Macro creator impact on EMV and views, high Micro creator content contribution, and a male-skewing audience that aligns with the brand's menswear positioning.
178.9K€
Earned Media Value across all tiers
3.01M
Total views from influencer content
3.97%
Engagement rate across campaigns
Guided Insights
Audience alignment signals strong brand-market fit.
The influencer audience is 58.2% male with a peak age group of 25–34 — closely matching Charles Tyrwhitt's core customer. The UK accounts for 37.6% of the audience, with the US at 13.4%. Top interests include Sport & Fitness and Fashion, suggesting creators are reaching the right demographic.
Tier performance dynamics
Macro creators drove 52% of EMV from 27% of content — the most efficient tier. Micro creators led on volume with 66% of posts.
Audience credibility signals
The audience credibility score sits at 59.1% — moderate, with notable non-UK segments that warrant closer examination.
Brand visibility patterns
2.68M reach and 3.01M views show Charles Tyrwhitt has meaningful creator-driven exposure beyond owned channels.
Competitive intelligence opportunity
See which creators mention competing menswear brands and benchmark Charles Tyrwhitt's share of voice in the creator landscape.
Today vs. With Kolsquare
Replace fragmented tools and manual processes with one governed platform.
Your marketing colleagues likely manage influencer activity across spreadsheets, email threads, and disconnected platforms — tools that sit outside IT governance. Kolsquare consolidates everything into a single, auditable SaaS platform.
Area
Today
With Kolsquare
Creator discovery
Manual searches across platforms
Filtered global database
Campaign management
Spreadsheets and email threads
Centralised dashboard
Brand monitoring
Reactive, after the fact
Real-time social listening
Reporting
Hours compiling spreadsheets
Automated share-ready reports
Creator payments
Manual invoicing and admin
Built-in global payments
Governance & Compliance
Maintain brand consistency across every creator partnership.
When creators represent Charles Tyrwhitt, their content should align with brand standards. Kolsquare's compliance monitoring gives marketing structured visibility into disclosure adherence, content quality, and brand guideline compliance — backed by auditable data IT can trust.
Compliance scoring
Each creator profile includes a compliance score so marketing can assess risk systematically — with auditable data IT can oversee.
Competitive monitoring
Kolsquare tracks which creators mention competing menswear brands, benchmarking Charles Tyrwhitt's share of voice across platforms.
See It in Action
Common Questions
What does Kolsquare replace in our current marketing stack?
How does Kolsquare help with reporting and proving ROI?
Kolsquare automates data collection and generates professional, share-ready reports covering reach, engagement, EMV, and ROI projections. Marketing stops spending hours compiling spreadsheets — and stakeholders get clear, actionable performance data without ad-hoc data requests to IT.
How does Kolsquare handle payments and financial compliance?
Kolsquare simplifies influencer payments globally with built-in invoicing and compliance, handling legal and tax requirements within the platform. No ad-hoc invoicing processes, no finance bottlenecks, no compliance gaps.
Your Next Step
Explore how these signals translate into strategic opportunities
Schedule a demo to see the full Charles Tyrwhitt influencer report and explore how Kolsquare fits into your technology landscape.
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